On Thursday, January 18, Cervera Real Estate hosted its 2018 Cervera Summit at East Hotel in Brickell City Centre. The annual gathering served to celebrate the brokerage firm’s accomplishments in 2017 and announce updates regarding methods, strategies and tools to keep Cervera on top of the Miami real estate market as it approaches half-a-century of operations. Several hundred executives, sales associates and staff joined the partners, Alicia Cervera, Veronica Cervera Goeseke, and Alicia Cervera Lamadrid for the event, themed “Evolution,” for a day filled with presentations, panels and workshops featuring guest speakers from various industry sectors, including: real estate marketing guru, Orlando Montiel on “How to Increase Your Sales by $100K in Six Months; tax attorneys, Mike Farra and Ben Solomon on “Working with International Buyers;” and cryptocurrency legal expert, Steven Wallace on “Bitcoin and Blockchains: What a Real Estate Agent Needs to Know,” amongst others. Amongst the day’s highlights included a Ted Talk-style Key Note by tech entrepreneur, Manny Medina. He delivered a riveting presentation and spoke about the power of positive attitude, preparation and perseverance. Now in its 49th, Cervera Real Estate has left an indelible mark on the Miami skyline and holds the largest record of successful sellouts of new construction condominiums in South Florida. The firm remains committed to leveraging its experience, knowledge supporting its industry leading talent while developing the next generation of real estate professionals. Check out the gallery below to see photos from the occasion.
Earlier this week, Cervera Real Estate’s best of the best gathered at the El Tucán cabaret and nightclub in the Brickell financial district for a holiday fête that transported guests to a bygone era of glitz and glamour. More than 300 Cervera agents, executives and staff came together for the celebration, which featured a night of dinner, drinks and dancing amidst a backdrop of live music from El Tucán’s famous seven-piece band. It was an evening to remember. Among the highlights from the affair, Cervera’s top brass hosted the annual awards ceremony to honor those whose individual and team efforts make Cervera a leader year-after-year. Here’s a look at the 2017 Award Winners and other memorable moments captured from the night. Outstanding Administrative Assistant Marina Martinez Humanitarian Award Alexandra Beingolea 10-Year Loyalty Recognition Ana Lopez de Quintana & Anuca Valverde Outstanding Marketing Leadership Omar De Windt Outstanding Marketing Roberto Malca Rookie of the Year – Development Sales Daniela Riveros Juliao Rookie of the Year – General Real Estate Sales Randall Seliman Outstanding International Reach Luis Garino & Nicolas Barba Outstanding Development Sales Leadership Paulie Hankin Outstanding General Real Estate Leadership Marie Bellitto Top Number of Sales Listings Karen Elmir (The Elmir Group) Top Number of Rental Listings Yovani Garcia Highest Priced Sold Listing Sildy Cervera Biggest Sale 2017 Luciana Barreto Chairman Award Orloff International Group Top Producer – Commercial Real Estate Sales Carmen More Top Producer – Development Sales – 3rd Place Juan Carlos Tobon Top Producer – General Real Estate Sales – 3rd Place Juliana Tobon Top Producer – Development Sales – 2nd Place John Parsiani Top Producer – General Real Estate Sales – 2nd Place Carlo Dipasquale Top Producer – Development Sales – 1st Place Jennifer Behar Cervera & Yanet De Castro Top Producer – General Real Estate Sales – 1st Place Perla Machaen Congratulations to our 2017 award winners! Congratulations to our 2017 winners! To see more pictures from the evening, check out our gallery below.
The champagne, art and real estate flowed throughout Miami Art Week, with some developers hosting eye-popping exhibits and blowout parties to celebrate Art Basel. At the start of the week, Faena Miami Beach released a public art installation on the beach, including a “sinking Taj Majal” with giant chandeliers, a 2-ton concrete elephant and pieces of the abandoned Atlantic City Casino. Other events included an opening preview of Red Dot Miami and Spectrum Miami, two sister shows in Miami’s Arts & Entertainment District. Cervera Real Estate hosted the party with Redwood Media Group, marking the brokerage’s first affiliation with a major art show during Miami Art Week. Elliman also sponsored the gallery space within the Collectors Lounge at Art Basel, an area reserved for VIP guests at the Miami Beach Convention Center, for the fifth year in a row. On Tuesday, Property Markets Group and JDS Development Group hosted an event with Cuban artist Antuan at the recently completed Echo Brickell, at 1451 Brickell Avenue. Later in the week, KAR Properties and RBC Wealth Management held a dinner at the Setai to showcase KAR’s One River Point and 2000 Ocean projects. Guests included Howard Lorber, Shanjie Li and Shahab Karmely. On Thursday, Goldman Properties unveiled its annual Wynwood Walls exhibit, a series of 12 new murals with the theme of “human kind.” And on Friday, Elliman closed out the week’s festivities with the launch of Elliman Magazine’s fourth annual art issue at Delano South Beach. Lorber, Dottie Herman, Scott Durkin, Dana DeVito, Susan de França, Jay Parker and other top executives attended the party, which showcased artists from cities where Elliman is active – Carlos Betencourt, Vanessa Prager, Luke Choice, Dawn Kasper and Stephanie Hirsch – with music by former Ellen DeGeneres Show DJ Tony Okungbowa. Residential brokers were also quick to jump on the Art Basel train, hosting intimate cocktail parties to lure buyers to their listings. Amanda Rabines contributed reporting. This article originally appeared in The Real Deal
Thousands of art enthusiasts, dealers, collectors and culture aficionados flocked to Miami’s Arts and Entertainment District last night to get a highly anticipated first look at the abundance of world class art and masterpieces presented within the walls of the 100,000 square foot purpose-built tent during the Opening Night Preview Party at Spectrum Miami and Red Dot Miami. The annual Opening Night Preview Party marked commencement of the five-day global panorama in contemporary art, culture and entertainment. This year’s highly prestigious event for invitees and ticket holders was in association with Cervera Real Estate, and was hosted by Cervera CEO, Veronica Cervera Goeseke, and Managing Partner, Alicia Cervera Lamadrid, who joined Redwood Media Group CEO, Eric Smith, for the prestigious ribbon cutting ceremony to mark the show’s 12th year in Miami. Cervera Managing Partner, Alicia Cervera Lamadrid cuts the ceremonial ribbon to mark the show's 12th year in Miami Cervera CEO, Veronica Cervera Goeseke with Redwood Media Group CEO, Eric Smith Several hundred guests from throughout the Cervera organization, including executives, sales associates, top clients, brokers and staff were in attendance to help celebrate the opening night extravaganza for Spectrum Miami and Red Dot Miami. Alexandra Goeseke, Veronica Cervera Goeseke, Caroline Goeseke, Alicia Cervera Lamadrid, and Alicia Lamadrid Jennifer Behar Cervera, Javier Lopez, Karen Elmir, Crystal Tejere, and Martin Elortegui Left to right: Javier Lopez, Sildy Cervera, Daniela Riveros Juliao, Enrique Ramentol, Gabriela Sanchez, Jennifer Behar Cervera, Jessica Juliao, Daniela Campos, Kinga Konsorka, and Alexandra Goeseke Left to right: Alejandra Beingolea, Natalia Justiniano, Adriana Marrero, Yanitza Ramirez, Claudia Rychkov, Laura Perez, Glika Weinreb and Karel Dibos Omar De Windt, Bowie Stephens, and Ardalan Rahimi Jacqueline Regnault and Ana Lopez de Quintana Anastasiia Popova and Zak Mann The Grand Entrance of Spectrum Miami and Red Dot Miami provided a breathtaking backdrop, with an unforgettable display of nature’s most wondrous creations. Curated by Noor Blazekovic of Irreversible Projects, with the support of Jane Hart of Lemon Sky Projects and Neil Gold of Galleria Farms, “A Walk in the Clouds” is an elaborate sensory experience, featuring approximately 2000 freshly cut flowers of multiple colors that form a circular arena-like structure – each suspended from the ceiling, allowing guests to be completely immersed in blossoming beauty. The corridors of the only multi-show format in contemporary fine art and upscale urban satellite shows were shoulder-to-shoulder as attendees clamored to see notable works of art being exhibited by recognized artists including a rare and original Fernando Botero, offered from a private collection for the first time, as well as works from Banksy, Wesselmann, a rare Mr. Brainwash, Chihuly, Dali, Picasso, Chagall, Durer, Lichtenstein, and highly collectible works from De La Nuez, Suchta, M&M (Marc & Matt), and more. Take a look at the event gallery below for highlights from the evening.
Art buyers today are increasingly purchasing work for their high-end homes, and South Florida is the epicenter for both luxury real estate and luxury art. This makes December’s Art Basel Miami Beach – and the surrounding events of Miami Art Week – a particularly special time in Miami. 2017 is all the more memorable for our firm, as an exclusive lifestyle partnership with Red Dot and Spectrum Miami Art Fair marks the first affiliation by Cervera with a major art show during Miami Art Week. I sat down with Eric Smith, show director for Spectrum and Red Dot Miami and CEO of Redwood Media Group (which also oversees Artepxo New York) for a Cervera Newsroom exclusive interview on the eve of the show. We discussed the difference between the art worlds of New York and Miami, the biggest trends governing art buying, whether or not art takes a back seat to glamour in Miami, and what not to miss at the 2017 show. Here’s what Eric had to say. 1. At the helm of a company that oversees successful fairs in various cities of the US, what do you think makes a Miami fair different from those in other cities, especially New York? In what ways is your experience of Artexpo decidedly different from the Miami fairs? Is there a difference in buying proclivities too at both the cities? As you will undoubtedly hear from the region’s art aficionados throughout South Florida and across the country, Miami is its own unique market that is incomparable to any other in North America. Due to the uprise in popularity and recognition of Art Basel Miami Beach on the international art stage over the last decade, Miami Art Week has become the most competitive week for the art world. No other city has such an abundance of world-class art fairs taking place in a single week – each of them vying for the most prestigious artists, galleries and collectors. This fiercely competitive landscape is healthy in many ways, as it raises the standard and level of fair and production, whereby only the strongest and most cunning survive. With Spectrum Miami and Red Dot Miami, we like to capture a corner of the market that has significant growth – the emerging artist and gallery, sharing the same room as the more established artist or gallery. Many fairs concentrate on exhibiting only the most established names, whereas our pride and loyalty lies with showcasing some of the most progressive and emerging talents that have grown with us to become world recognized over the years. Collectors that attend Spectrum Miami and Red Dot Miami expect to see the premium exhibitors they recognize, as well as new and unrepresented talent that is fresh and surprisingly strong. Miami also has a very cosmopolitan attraction. Artists, galleries and collectors or buyers from all over the world like to spend a week out of the cold to enjoy a very captive audience in a pleasant climate and within a city that is exciting and electrifying. Miami also enjoys a South American culture, by its very nature and location, and that attracts the Latin art world considerably more than any other city. I’m sure that many of the other owners of independent fairs during Miami Art Week will agree that a large part of the attendance in December can be attributed to those who are simply out for a night of fun and curiosity, rather than to build upon their collection or artist portfolio. Artexpo New York has a 40-year history and a heritage that is unarguably more established than our shows in Miami or elsewhere for that matter. This brings a more seasoned group of artists and galleries that are heavily concentrated around the north east, while at the same time attracting a considerable number of exhibitors from overseas and around the U.S as well. Many of the exhibitors at Artexpo New York have stayed with the show for a great number of years and have continued to do profitable business for decades. Our Miami shows bring a broader cross section of foreign exhibitors and visitors, particularly from Latin America and Europe. The collector and buying audience who attends the fair in New York is a lot more serious and the concentration of stringent purchases is noticeably higher. Artexpo New York is the ultimate destination for the avid buyer and collector. There is a difference in buying proclivities too at both the cities. While sales are substantial at both shows, New York with its 40 year history has a more established collector base. Many collectors have established a relationship with "returning exhibitors" and they look forward to seeing and collecting the new work represented by those exhibitors. 2. Given the tremendous amount of art available in Miami during the Miami Art Week and the fair-hopping that visitors will be doing, what would you advise your guests to not miss seeing at any cost at your fairs? Where do I begin!? We have an incredible line-up of programming for both Spectrum Miami and Red Dot Miami this year, which is probably going to make our fairs the most popular we’ve seen. The diversity we have among our chosen Art Labs, Spotlight Artists and Spotlight Galleries is quite unique and we anticipate the word-of-mouth to be unprecedented. Not to miss exhibits this year will include a special Art Lab installation being presented upon entering the fairs, that will be sure to astound, with an unforgettable display of almost 2000 freshly cut flowers of multiple colors that will form a circular structure suspended from the ceiling, allowing guests to be completely immersed. Another favorite of mine is our 2017 LaunchPad Artist, Alicia Rodriguez, an emerging glass sculptor who has been selected to create a special exhibition at Spectrum Miami, with her incredible creations in fused glass, made to emulate water. Robert Peterson, “Rhianna” Oil on canvas One of our Spectrum Miami Spotlight Artists, Robert Peterson, is someone I recently discovered, who has an amazing story and who has only been painting for four years. His celebrity portraits are quite incredible and are in the collections of Sean “Diddy” Combs, Lil Wayne, Swizz Beatz, Alicia Keys and Miley Cyrus, among many others. Ricardo Cardenas, “Juedo de Frida” Oil on steel and concrete (from Mexican earthquake - Contemporary Art Projects) In Red Dot Miami, we also offer the opportunity to meet Ricardo Cárdenas, a successful emerging Mexican artist whose popularity is growing by leaps and bounds. From his time as a construction engineer, Cárdenas expresses his past experience through his work with steel and concrete. Ricardo will be exhibiting a unique piece of art on concrete salvaged from the recent earthquake in Mexico. Another great talent being shown by Arte Collective in Red Dot that I think will prove to be incredibly popular is the exhibit by the German artist, Sabrina Rupprecht, who is a newcomer to Miami Art Week. Sabrina is inspired by the incomparable beauty and lifestyle of South Africa, where she has been residing in the city of Cape Town since 2006. Her wildlife art is a vibrant and vivid reflection of her personal experiences. She is a self-taught artist showing her “Pink Safari” collection for the first time. Sabrina Rupprecht, “Pink Leopard” Acrylic on canvas (Arte Collective booth) Last, but certainly not least, is Marielle Plaisir from France, who will be showing a quite remarkable collection of her acrylic painting on tapestries–considered to be the first of its kind for Miami Art Week. The list goes on! 3. What are the biggest trends governing art buying currently? How do your fairs integrate these changing trends in their roster year-after-year? Amidst the current political turmoil and economic uncertainty, the art market has become an island of stability and the global outlook for 2017 was positive as far as art buying is concerned, when compared to last year, and especially in the U.S, which is still the largest art market by value. There remains a deeply emotional aspect to buying art, which is mostly a discretionary purchase. The buyer needs to feel comfortable with their economic outlook when it comes to buying art. The current low-interest rate environment makes a non-interest-bearing asset like art more attractive to own. There seems to be a greater optimism towards the more accessible segment of the art market, with pieces priced below $10,000 being increasingly popular for 2017. Many people are looking to fill the walls of a newly bought property or as part of a renovation project. These “nesters” live in a world where they’re aware of art and they want to own a meaningful collection, such as a print or work by an emerging artist. Few existing art buyers are buying to build an art collection. Many are purchasing work for their high-end homes or second homes. Art priced at seven figures is less in demand than at lower price points and collectors are moving back to pieces in the middle of the market by emerging artists. Over the years, galleries have offered one style of art, but today, those who are offering a variety seem to be selling the best, and sales increases are seen by galleries that specialize in a variety of contemporary styles. There's no one style that outranks others - people choose and develop their own personal taste while taking less notice or advice from the experts. The beauty seems to be in the eye of the purchaser, not the seller. Traditional artists have a better chance of selling when their work is shown along with contemporary work. A sleeker look in frames is dominating the new market - even for realistic, traditional or impressionistic works. Some buyers still like wide gold frames. Younger buyers in their thirties and forties like thin dark frames or gallery wrap, especially on larger works, so that the frame doesn’t dominate the image. 4. There is an increasing belief that art has taken a back seat in Miami despite the plethora of fairs, and handed over the front seat to glamour. Do you agree? If yes, could you elaborate? If no, could you elaborate this as well? This is somewhat true, and can be completely understood as a natural occurrence for Miami – the glamour capital of the world. As I mentioned before, people flock to Miami in December to see the fairs, conduct business, but to also have a good time. Every art fair has the underlying goal to prosper in business and conduct sales for its exhibitors, and we even see a rise in demand each year for exhibitors wanting to take a booth at Spectrum Miami and Red Dot Miami. This world-renowned week in December remains as popular as ever for the art world in business, but because it’s Miami, it will always be advantageous for fairs to add an extra layer of appeal for the audience, who like to relax in the Magic City after conducting business. This is why we feel it’s important to bring “entertainment” in to the mix as part of the brand building process for Spectrum Miami and Red Dot Miami. Our exhibitors and collectors return to the fairs each year because of the connection they have on a social level ‘after-hours,’ so we ensure they are fully entertained with additional cultural attractions as part of our programming, such as fashion and music. The feedback has been excellent and they seem to want more. 5. For quite sometime, Miami has definitely developed into one of the most important art capitals, not just of the US and the Americas, but of the world. Have you set your sights on helping other cities (where you may or may not have a fair) develop their art quotient? Is there some specific city you have in mind where you would like to see a fair, or be a part of its art regeneration? Could you share the details, if any? We have expanded in to markets in which we see art as an underdeveloped business with true potential. No one would necessarily view San Diego or Santa Fe as growth markets for the art world, yet the enthusiasm and results we have seen in these markets prove quite the opposite. There is a huge appetite for art in these smaller cities across America, and some of the best talent I have seen over the years has come from areas that feed in to the major cities. Our decision to establish a show in Las Vegas was an obvious one, because people love to spend money in Nevada and there hasn’t been a dominant player in the Las Vegas art market since it became a luxury destination. We see Las Vegas as a growth market for Redwood Media Group on a scale comparable to Miami and New York over the years to come. Redwood Media Group is always looking to expand as long as it makes sense for our exhibitor base and the city in which we're expanding to. For example, Las Vegas World Market has invited us to produce a "Fine Art Show" alongside their already successful market in January. This makes sense, with over 40,000 attendees including designers, architects, hospitality and design professionals, etc. The buying power is immense. For those exhibitors looking to expand into the designer and hospitality market, it's a nice fit. We are now looking to 2019 and have focused on a large Midwest city that we believe can use an affordable fair for younger collectors. ***
Last week, Cervera Real Estate celebrated the successful efforts of its Top Producers for the third quarter of 2017. The evening began with a cocktail reception at our founder and chairman, Alicia Cervera’s Coral Gables Estate. It was followed by an intimate dinner at Palme D'or in the Biltmore Hotel. On behalf of the Cervera partners, executive team and staff, we wish all of our Q3 2017 Top Producers continued success! View photos from the event below or click here to download them.
Cervera would like to extend a heartfelt thank you everyone who donated their time, energy, services and supplies in support of #CerveraCares Hurricane Irma relief drive benefitting residents of the Florida Keys, which sustained the biggest damage resulting from the storm. Over a hundred individuals and groups, including local businesses, residents, government agencies, and of course, Cervera agents and staff, contributed to the cause. Thanks to their efforts, we were able to deliver truckloads of a water, non-perishable food items and other relief supplies directly to the Florida Keys and also to local shelters for displaced residents from the hardest hit areas. The entire Cervera family and extended family of agents and staff would like to give a special thank you to the following groups: City of Miami City of Key West Power Financial Credit Union Dade Construction Scroll down to see more photos from the #CerveraCares Irma Relief drive. Wednesday, September 13 | Collection of Contributions for the Florida Keys Thursday, September 14 | Volunteers support and contribute to help the Keys Thursday, September 14 | Alexandra Goeseke Cervera talks to Maria Laria of America TeVe's Arrebatados about the Cervera Cares Hurricane Irma Drive To watch the interview CLICK HERE Friday, September 15 | Cervera Cares Volunteering as Miami Fair Expo Shelter Saturday, September 16 | Cervera Cares Volunteers and Dade Construction volunteering to ship all the donations and contributions from the Cervera Cares Hurricane Irma Relief Drive to Key West
Last week, Cervera Real Estate celebrated the successful efforts of its Top Producers for the second quarter of 2017. The evening began with a cocktail reception at the new Aston Martin Miami Residences sales gallery and was followed by an intimate dinner at DB Modern Bistro in Downtown Miami. On behalf of the Cervera partners, executive team and staff, we wish all of our Q2 2017 Top Producers continued success! View photos from the event below or click here to download them.
As we enter the next phase of growth and expansion of Miami's downtown, Brickell and surrounding neighborhoods, what can we expect? Cervera Real Estate managing partner, Alicia Cervera Lamadrid, joined a select group of fellow industry heavy weights to answer that question last week at a panel presented by BisNow Miami. Tune in here to watch a video from the panel, titled “Brickell/Downtown 2.0: The Growth & Expansion of Downtown & Brickell,” and stay informed on what is fueling the growth, opportunities and challenges moving forward.
Cervera Real Estate celebrated the unveiling of its redesigned 50 Biscayne general real estate sales and leasing office in Downtown Miami with a private reception on Tuesday, June 13. Located on the ground floor of the 50 Biscayne residential tower, the office is positioned strategically on Biscayne Boulevard, minutes away from the museums, world-class sporting centers, higher education and ultra-luxury residences that have redefined Downtown Miami as the heartbeat of a thriving global city. Photo Credit: Remy Valdez Alicia Cervera, Founder and Chairman, Veronica Cervera Goeseke, CEO, Alicia Cervera Lamadrid, Managing partner, and the third generation of the firm, Alexandra Goeseke and Alicia Lamadrid, were on-hand to commemorate the occasion. Together, they signaled the family owned and operated brokerage firm’s commitment to the continued growth and development of Downtown Miami – a commitment that began in the early 90’s when Cervera was selected to represent Downtown’s first new residential high-rise, the 900-unit ONE Miami towers. Since then, the company has been responsible for representing and selling out more than 80% of the developments in this neighborhood. Alongside them were Jim Hitchcock, 50 Biscayne Sales Director, as well as members of Cervera’s executive team, agents and staff. Photo Credit: Remy Valdez Join Us Interested in a career with Cervera? Pursue your ambition, find your strengths and elevate your skills while contributing to the growth of Miami at Cervera Real Estate. We provide unparalleled coaching options, growth opportunities and mentoring to set you up for real estate success and bring out your greatest potential. To explore a career with Cervera, click here. About Us Cervera Real Estate is a Miami-based, family-owned and operated, full-service international real estate brokerage founded in 1969. Since then, Cervera has played a role in every Miami real estate cycle and closed more than $16 billion in sales. The Cervera name has represented over 110 luxury high-rise condos across the region – more than any other brokerage in South Florida – and helped establish areas including Brickell, Miami Beach’s South of Fifth neighborhood, downtown Miami and East Edgewater. As the first agency to exclusively represent developers in the sales and marketing of their projects, Cervera created a specialized field within the brokerage industry. The company was the first to market extensively in several international markets. Today, Cervera continues to broaden those relationships while expanding its global reach.