CERVERA REAL ESTATE CELEBRATES 50-YEAR ANNIVERSARY
Miami-based real estate brokerage commemorates milestone with the release of “Visionary,” a coffee table book authored by founder Alicia Cervera Sr.
MIAMI – April 9, 2019 – Cervera Real Estate, the Miami-based brokerage firm with the largest portfolio of successful high-rise sellouts in the city, is proud to announce its 50th anniversary. To commemorate the milestone achievement, the company released a coffee table book authored by founder and chairman, Alicia Cervera Sr, who is credited by Miami Mayor Tomas Regalado for having made “the largest impact on the development of Miami since Julia Tuttle founded the city in 1895.” Titled Visionary, the book pays homage to the pioneers that shaped Miami into a global city and chronicles the Cervera family’s journey – from escaping turmoil in Cuba to redefining neighborhoods across South Florida.
“Cervera Real Estate is a product of the American Dream come true. It’s a story of opportunity matched by hard work; adversity turned to advantage,” said Alicia Cervera Sr., the daughter of a Peruvian ambassador, who arrived in Miami with her Cuban husband in 1961. “My three and six-year-old daughters, Alicia and Veronica, were waiting for us at the airport. I was 31 years old, and for the first time in my life, penniless. But, my family was together, and we were in a safe-haven.”
Cervera, now in her 90th year, has played a role in every Miami real estate cycle since her career began in the 1960s. Together with her daughters, Veronica Cervera Goeseke and Alicia Cervera Lamadrid, the Cervera name has worked with 85 developers and sold more than 115 luxury high-rise condos across the region, helping revitalize areas including Brickell, Miami Beach’s South of Fifth neighborhood, downtown Miami and Edgewater. In 2016, Miami Mayor Tomas Regalado proclaimed October 18th “Alicia Cervera Day.”
“Today, with multiple offices, more than 300 professionals, top executives, billions in sales and more than 100 projects exclusively represented, no other sales and marketing company has a more significant influence on the Miami skyline than Cervera Real Estate,” said Veronica Cervera Goeseke, CEO of Cervera Real Estate. “We are proud of being part of the continued transformation of Miami, this beautiful city we call home.”
Visionary debuted on Tuesday, April 2nd at the 2019 Cervera Summit, the annual gathering of the company’s associates and staff. Alongside the executive team, including members of the third generation – Alexandra Goeseke, who joined the company in 2007 and brings the perspective of her Master’s Degree in Real Estate Development from Columbia University; and Alicia Lamadrid Paysse, who adds the insight of a B.S.B.A. in Real Estate and Construction Management from the University of Denver – the firm’s principals re-affirmed their commitment to remaining family owned and operated.
“It is particularly heartening to have my mother and sister as partners, and to see members of the third generation – including my daughter and my niece – actively involved in preserving the company’s integrity for the future,” said Alicia Cervera Lamadrid, Managing Partner of Cervera Real Estate. “With their knowledge and vitality, and that of the extended Cervera family of our executives and employees, the company has once again entered into a new cycle of progress essential to its evolution.”
Held at East Hotel in Brickell City Centre, the 2019 Cervera Summit marked the official launch of the company’s 50th anniversary celebrations, which will continue through March 2020.
In addition to the debut of Visionary, other highlights from the day-long conference included a slew of real estate industry heavyweights as guest speakers, including: a keynote by Bernardo Fort-Brescia, founding principal of the internationally renowned architectural firm Arquitectonica; a special presentation by Teresa Kinney, President of Miami Association of Realtors; and a “Why Miami & South Florida of the Future” panel featuring representatives from Miami Beacon Council; Miami Downtown Development Authority, Fort Lauderdale Downtown Development Authority; Miami Department of Transportation; and Florida International University.
Other notable speakers included Richard Berkowitz of by Berkowitz Pollack Brant Advisors & Accountants.
About Cervera Real Estate
Cervera Real Estate is a Miami-based, family-owned and operated, international real estate company with the largest portfolio of successful sellouts in South Florida. The firm has played a role in every Miami real estate cycle since Alicia Cervera Sr. founded the company in 1969. Since then, the Cervera name has sold more than 110 luxury high-rise condos across the region, helping revitalize areas including Brickell, Miami Beach’s South of Fifth neighborhood, downtown Miami and Edgewater. To date, the firm has listed more than $16 billion of pre-construction inventory and continues to be the developers’ choice in Miami. As the first agency to exclusively represent developers in the sales and marketing of their projects, Cervera created a specialized field within the brokerage industry. The company was the first to market extensively in several international markets, including Latin America, Europe, and the Middle East. Today, under the leadership of Veronica Cervera Goeseke, CEO, and Alicia Cervera Lamadrid, Managing Partner, Cervera continues to broaden those relationships while expanding its global reach across five continents, from Manhattan to Beijing. For more information, visit www.Cervera.com
Omar De Windt
VP of Corporate Communication – Cervera Real Estate
W. 305.374.3434 I C. 954.600.9412