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"The attraction to Miami is clear," says CEO of China's largest real estate brokerage firm

August 19, 2016 · The Miami Herald
Omar De Windt
Vice President of Corporate Communication

Nearly 20 top real estate brokers from Chinese brokerage firm, HomeLink, toured several Miami luxury condo projects this weekend during a visit organized by Cervera Real Estate. The trip comes on the heels of a newly established partnership agreement between both firms, which forges the bond between South Florida's and the Far East as Asian buyer interest in Miami continues to climb. 

The attraction of Miami is clear to Chinese buyers. 

“Just look at this,” said Gene Shi, president of international operations for China’s massive Homelink brokerage, as he gestured toward Biscayne Bay, its waters shimmering out the window of the Missioni Baia sales center in Edgewater. “This is something you could never dream of, even for a millionaire in New York City. But this is a typical view for a citizen of Miami.”

In addition to offering much lower prices than Manhattan and San Francisco, the traditional U.S. hot spots for Chinese buyers.

Mayor Tomas Regalado, Miami Downtown Development Authority executives, Commisioner Russel, and Miami Association of Realtors CEO, Teresa Kinney supported Cervera in welcoming the delegation to the city.

The tour itinerary featured visits to several ultra-luxury pre-construction condominiums exclusively represented and sold by Cervera, including: Missoni Baia, Elysee Miami, Aria on the Bay and The Ocean Conrad Resort Residences Ft. Lauderdale.  

Cervera's president of Development Sales, along with Vice President of Asia Buisiness Development, Frank Peng, led the company’s efforts to ink the strategic marketing partnership with Beijng-based HomeLink. With more than 60,000 agents in China, it is the largest real estate sales brokerage in the country.

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