In the feature article of this issue of Owner to Owner by Brown Brothers Harriman, three generations of Cervera women sat down to discuss playing the long game when it comes to best serving clients, navigating the complexities of a family business and planning for succession.
Fifty Years of Family Business: A Conversation with Cervera Real Estate
Provide exceptional service, and you will be successful. That’s real estate maven Alicia Cervera’s advice when it comes to best serving clients, and it appears to be working. Over the past 50 years, she and her two daughters, Veronica Cervera Goeseke, CEO, and Alicia Cervera Lamadrid, managing partner, have built and grown Cervera Real Estate into a leading Miami-based real estate company, which has represented exclusively more than 120 luxury buildings in the city and has multiple offices to handle its luxury real estate resale business. The company’s success is built on long-term, trust-based client relationships, half a century of understanding the local market in Miami, understanding cultural nuances in a diverse city and a commitment to strong family values.
We recently sat down with Alicia Cervera, Veronica Cervera Goeseke and Veronica’s daughter Alexandra Goeseke Cervera. Alexandra and Alicia Lamadrid Paysse, another third-generation member, are already asserting themselves as the next generation of leaders. During our conversation, we spoke about playing the long game when it comes to best serving clients, navigating the complexities of a family business and planning for succession.
To read the complete artcle, click here.