Principals

A Professional Team Led by Generations of Committed Principals
Cervera Real Estate`s solid reputation is rooted in an enduring passion for hands-on excellence on the part of Cervera`s founding family as demonstrated with the three generations of principals actively involved in the firm`s operations today.

 

Alicia Cervera Sr., Chairman

Four decades ago, she was crowned the Queen of Brickell; today, with thriving new neighborhoods to her credit Alicia Cervera, Sr. has rightfully earned her title as the Grand Dame of real estate. Ms. Cervera is the founder of the preeminent Cervera Real Estate, Miami’s leading real estate firm.

Over the course of 40 years, Ms. Cervera is responsible for breathing life into new communities and revitalizing existing ones such as the once dormant Brickell area, the cosmopolitan South of Fifth neighborhood in Miami Beach and the new urban Biscayne Boulevard Corridor. She has sold hundreds of thousands of luxury high rise condominium units, served as an invaluable consultant to the most prolific developers, and amassed dozens of personal and professional accolades for her work in the real estate industry. It is Ms. Cervera’s acute foresight, her comprehensive understanding of the local market combined with her skill to attract clients from all over the globe and an intrepid approach to selling that have made Cervera a household name in the South Florida marketplace.

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Veronica Cervera Goeseke, CEO

Veronica Cervera Goeseke knows how to sell South Florida condominium units under today’s extremely challenging conditions. ‘You have to be a good listener, understanding the goals of each individual buyer,” says the president of Miami-based Cervera Real Estate, “while advising the developer about designing the right product and determining the right price points for the purchaser.” With her expert market knowledge, based on more than three decades of experience, and her patient, hands-on approach to sales, Cervera has been instrumental in building one of the state’s most powerful full-service real estate sales organizations. With strong ties to key international markets, Cervera Real Estate provides residential, commercial and management services to its clients.

Working closely with leading developers, Cervera has sold thousands of residences under all market conditions, including super-luxury oceanfront penthouses and the most luxurious condominiums in downtown Miami and Brickell Avenue.

Her extensive portfolio of successful condominium projects includes regional landmarks like Grand Bay Towers, a Martin Z. Margulies and Sheldon Lowe project; The Ritz-Carlton, Coconut Grove, a Sun America project; and Grovenor House, a Ugo Colombo development in Coconut Grove.

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Alicia Cervera Lamadrid, Managing Partner

Miami-raised and Havana born, Alicia Cervera Lamadrid comes from a family whose name is synonymous with luxurious land holdings; she grew up surrounded by real estate, with both parents in the business (Alicia Cervera Sr. founded Cervera Real Estate, Miami’s first real estate firm specializing in developer sales). A graduate and past student body president of the University of Miami, Cervera Lamadrid joined her mother’s firm in the early 1980s and rose the ranks eventually making her mark with such luxury condos as The Imperial, Villa Regina and Bristol Towers in the up and coming Brickell Avenue. She took on different roles and learned the business from the ground up. While family ties may have initially drawn her into the high stakes world of multi-million dollar properties, it is her sharp business acumen and personable, people-first attitude that keep her among the major players in the industry.

After years of successfully representing developer Jorge Perez of the Related Group, in 2000 Mr. Perez invited Cervera Real Estate and Cervera Lamadrid to join forces. Then together they created Related Cervera Realty Services (RCRS). Under the leadership of Cervera Lamadrid, in just ten years, the full service real estate brokerage sold over 14,600 units, representing over $6.8 billion.

 

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